Being a fresh graduate raring to make a mark on the world, I have come to realize the significance of what the new Chowking is all about. As a continuation of its 25th year anniversary celebration, Chowking goes beyond serving good Chinese food as it takes on the pivotal role of “enlivening the spirit, fueling the passion, and nourishing the dreams of millions of success-driven Filipinos.”
“ Year 2010 is the rebirth of Chowking,” says Edward Arandia, marketing director for Chowking. He shares that other than all the new changes happening with the Philippines’ #1 Chinese Fast Food brand, what the company really wants is to make Chowking a venue to experience fulfillment, where young working adults can share their success with their loved ones.
Being the leading Chinese quick-service restaurant in the country today, Chowking goes all out in launching a refreshed image, a new generation of brand advocates, a new logo, an array of new menu offerings and its new brand mantra, “Tikman ang Tagumpay”.
Feeding success
Chowking aims to “feed success” by fueling the working adults’ hard work and at the same time, inspiring success.
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“These working adults are the ‘balanced success seekers’ who are the responsible sons and daughters, motivated to provide a better life for their family,” explains Francis Flores marketing head for Chowking. “Chowking wants to serve as an inspiration for these individuals to succeed as they are fueled by great value Chinese rice meals, dimsums, desserts and beverages.”
In line with this, Chowking introduces their latest offering, the Tender Beef Broccoli. Chowking’s brand manager Chris Monteron, says that Beef Broccoli is the most popular Chinese dish in the market. With Chowking serving their version of choice beef slices, rich oyster sauce, and freshly-cooked broccoli, this is definitely one delightful meal na may kumpletong sarap at kumpletong sangkap. You are sure to get your money’s worth because at just P99 with a drink, or P125 as a lauriat with pancit canton, chicharap, fried dumpling, buchi, plain rice and drink –well, that’s enough reason to celebrate.
With more than 400 stores globally, and 25 years of expert knowledge and experience in the food service industry, Tikman ang Tagumpay with Chowking –as the brand hopes to be there to feed success and to refuel every individual who work hard for themselves and for their families, and still be there in the end to serve as a venue to celebrate and share one’s success.
http://www.manilastandardtoday.com/insideLifestyle.htm?f=2011/january/26/lifestyle4.isx&d=2011/january/26
It's kuya RB! Yun oh, one of the stars! Sikatttt! - BV
ReplyDeleteHAHA! His photo was actually published in the actual newspaper talaga. BENTA LANG :))
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