By: Bettina
The Ayala Malls has always been recognized for the excellent restaurants and dining outlets it has to offer. Each mall represents a certain quality that shows the variety of food that can suit anyone’s palette and lifestyle—and from August to September, the Ayala Malls will let you experience a sensational food trip as you discover for yourself the top food picks that you can try, as chosen by the country’s top food authorities.
The Ayala Malls Top Food Picks or A.M. Top has put together local culinary authorities composed of renowned chefs, restaurateurs, and food media to be a part of their Food Council. Such distinguished personalities include Lorraine Timbol, Nana Ozaeta, Chef Rosebud Benitez, Chef Ernest Gala, Issa Litton, China Cojuangco, Margaux Salcedo, Tina Pamintuan and Chef Heny Sison. The council is created to share with the customers’ their personal dining choices, considering the perfect balance between taste, service and ambience which sets an Ayala Mall apart when it comes to having a superb dining experience.
The Food Journey
The journey of the Food Council began as they brought their foodie instincts to the next level as they judged a wide array of signature dishes submitted by different restaurants in the Ayala Malls. The Food Council determined their personal preferences under categories like appetizer, soup, salad, fish or seafood, main course (red or white meat), dessert and coffee or cocktail based on three qualities: taste, presentation and originality.
Paella from Trellis
Golden Fish Fillet stuffed with melted cheese from Super Bowl
Baked Oysters from Marina
Customers were given the chance to be food judges in the Ayala Malls’ Top Food Picks by voting online at www.ayalamall-top.com. Voting ended last Aug. 15, and five lucky voters have the chance to win P5,000 worth of gift certificates to a restaurant of their choice and an invite to the visual food journey exhibit opening.
In partnership with Metrobank, the food journey exhibit will be launched in Greenbelt on Sept. 10, 2010 showcasing the most delectable dishes that can be found in the Ayala Malls. There will be a photo exhibit and food sampling where local foodies can experience not only a visual of the good food Ayala Malls has to offer, but they can also have an actual taste of these dishes. There will also be a touring visual buffet exhibit in select Ayala Malls from Sept. 11-17, 2010.
Other than these, there will also be a food market which will feature specialty dishes of different participating restaurants in all Ayala Malls. On the last weekend of August there will be a Sun Down Food Market to be held in Glorietta, Greenbelt, Alabang Town Center, TriNoma and Marquee Mall, and October in Market! Market.
The ultimate Food Guide
As a culminating event the Ayala Malls’ food journey, the Ayala Malls Food Book will be launched and will be available for free to valuable mall regulars late this September. This book is a compilation of the chosen dishes that are part of the Top Food Picks by the A.M. Top’s Food Council. It will showcase a lot of interesting articles on food and a directory of Ayala Malls’ restaurants.
Maricris Bernardino, division manager of the Marketing and Events Management Division of the Ayala Malls, says that this food guide will serve as a starter for customers as they venture out in the various restaurant havens of the Ayala Malls.
Timbol, editor-in-chief of Appetite magazine shares, “There are times that we just go to the mall and don’t know where to go to eat. It’s either we feel like we have too many choices, or no choice at all.” This is one of the reasons why the Ayala Malls are creating a Food Guide for each of their malls so that the foodie in you wouldn’t have to worry about where to go, when your stomach’s calling out for some really good food after a lot of shopping, or simply for an awesome dining escapade.
With the food guide book, the customers’ dining experience will be more fulfilling because they already have an initial idea on what kind of food it is that they may want to try and where they can go for it. Another great thing about this food guide book is that the customers would know the place to go to that would fit their budget. “We really want to make the customers’ dining experience worth their every peso,” Ms. Maricris says.
TOP-ping it all off
The landscape of dining in the Metro has drastically changed since the mall habits of shoppers have evolved and it’s a great surprise to find that in spite of the changing times, the Filipino diner has still become more daring when it comes to getting familiar with new cuisines and in venturing out for good food.
After the entire judging experience, chef and L’Incontro restaurant owner Tina Pamintuan beamingly shared, “I didn’t realize that there are so many cuisines that the general public likes, right now.” And with the help of the A.M. Top’s ultimate gastronomic adventure, in every dish you get to taste, you’re just sure to love ‘em more, and eventually love ‘em all at the Ayala Malls.
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